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Using Titles Successfully
By admin | November 29, 2008
How do you grab the readers attention once they stumble on your site more by luck than by good management? How do you get them to stay on for longer than the flicker of an eyelid (the average I believe) What makes a good title has to be subjective but what I have found when I have visited other blogs and looked into this can be summarised in the following techniques I think.
- keep it simple. Most of what I have seen suggests that the best are short and sweet and easy to understand. They are also better for search engines.
- Get attention. You could use a variety of techniques here. using shock awe and downright revulsion normally works (joking). Think of ways to grab attention without misleading
- Give a description Its not a cryptic crossword though I have seen some titles that could fall into that category. Nearly everyone wants to know what they are getting before they read further.
- Use keywords. I think this is a biggie and I have been ignoring its importance mainly because I find looking for keywords a bit of a chore although I have found a fab tool for this recently which I am trying out and will report on in a later post. Keywords are important for SEO. It can be challenging to keep thinking of keywords to maximise the usefulness of your posts (unless you want to write like an automaton that is) but there is no doubt that using them can help you go up in the search engine favors!
- Meet a need If you have n effective title then it can draw people in if they think you have got something to say that they want to hear.. “How to” posts are very popular. Many people are looking for information on the internet and if they think you can give it to them when they see your title they might be inclined to read further.
Anyway hope these musings help.
Til next time
jane
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