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Writing Tips For Bloggers
By admin | November 26, 2008
Posting content to your blog really is crucial. I know very little about SEO but I do know that the beauty of a blog as opposed to a traditional website is that the content is regularly updated rather than static and they therefore attract more attention from the search engine spiders, those that crawl all over the place seeking you out (you hope!)
How can you write more effectively? It does seem to be the case that the readers’(yes I mean you) attention span is very short (I know you are reading every word but you may be on your own there). Scannable content is the order of the day.
What is scannable content? Well one of the most obvious techniques would have to be writing in
- Lists. Numbered or bulleted lists are scannable, easy to read and statistics appear to show are much more linked to and read
- Format. Use bold, color,,CAPITALS, underlining and any other formatting techniques you like to make it more pleasing to the eye.
- Borders and boxes
- Pictures. Can grab attention and split up the post
- Headings can be used to draw the eye down the post helping them to find important points
- Short paragraphs. If you break it up, it can be much easier to read. I plead guilty to this in past posts and I try hard now to break things down.
- Space can keep the reader from feeling overwhelmed. Again guilty! Keep some white space in there and it helps it the whole thing to be easier on the eye.
It can be hard work but I think if you work hard at writing content that is readily scannable, your readers will appreciate it. Hope you do.
til next time
jane
Topics: Newbies, blogs | No Comments »