« Blogging and Affiliate Marketing | Home | Click with Clickbank and make a Sale! »
Affiliate Marketing and Your Blog.
By admin | October 30, 2008
I looked briefly at affiliate marketing yesterday. Its something you might want to think about whether you already have a blog or are thinking of starting one.
OPPORTUNITIES
So where would you go to start looking for opportunities? If you already have a blog, then you should look for complimentary products. There is no point in blogging about football and trying to get buyers for dog training products! It’s simply a different market. On the other hand it you are going to have an animal centred blog, and then it might work.
CLICKBANK AND COMMISSION JUNCTION
There are loads of digital and physical products to promote. Two of the main sites are Clickbank and Commission Junction. Clickbank is the place to look for digital products ie instantly downloadable once the payment is processed and Commission Junction is more for the physical products. You might also want to look at Amazon.com. I will look at these markets more closely in the next few days posts.
COMPATABILITY
There are a variety of techniques available to connect with a potential product. There is no doubt however that a well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be irksome, ie they have at least the potential to be of interest to the visitor.
Why do I say there should not be a direct competition to the blog.Well, you may think at some stage of producing your own product, so you have to be careful.
MONITOR
Once you decide on a product and have got a link to them (more on this later) you should monitor how effective this is. If you have a high traffic site and only a small percentage click on the links then you need to consider why that might be. Make some changes, either in design, size or location.Don’t do them all at once or you wont be able to monitor what has worked and what hasn’t.
.
ADDITIONAL TECHNIQUES
You can do a lot to maximize your potential profits from affiliate marketing, joining forums, social networking and article marketing top name but a few. There re a lot of self promotion methods available but like anything else they can take time and effort, not necessarily money although you will undoubtedly want to look at PPC (pay per click or AdWords as it is known) marketing. That means spending money by the way!
.
AND FINALLY
You have to be careful that you adhere to the product owners guidelines. Some of them are touchy about trademarks! If you are going to use any of their logs, check that you can before you do.
Lets have a look at Clickbank tomorrow
Til then
jane
Topics: Internet Marketing, blogs, keywords and links |